Crossing the Chasm

Crossing the Chasm is a must-read for anyone that is involved in innovation or change management. The book breaks down the aspects of each stage and how innovation is adopted. The Diffusion of innovations is a theory that seeks to explain how, why, and at what rate new ideas and technology spread.

“Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.”

Here is the Link to the Amazon book.