The Persuaders: At the Front Lines of the Fight for Hearts, Minds, and Democracy

I borrowed this from the library because it was in the category of culture change. The author focuses on the major cultural changes that have happened recently with our social crises of Black Lives Matter and MeToo. The book walks the reader through the complex forces of creating the teams of change agents and how they interacted. It is a quick read and more a series of the groups that are struggling to help us change. It was not designed as a business change management book but more on how to get separate groups to unit under a major cause in order to drive systematic change in cultures and governments.

Here is the LINK to the AMAZON Book