Being Wrong: Adventures in the Margin of Error

This is a fun book. I had a great time following Katrhry’s stories through all the ways, big and small that we are wrong. Working with users to understand their processes and what we can do to improve them is at the heart of what I do. What if my takeaways are wrong? What if their perecption of the problem is wrong? This builds off the work that I was reading from Amazon on the process of Working Backwards. The concept of making a decision with 70% confidence is OK because most business decisions are reversable. In Amazon this frees the team and instills their bias for action. Take an action, make a decision and if you are wrong, learn from it and move forward.

In the tradition of The Wisdom of Crowds and Predictably Irrational comes Being Wrong, an illuminating exploration of what it means to be in error and why homo sapiens tend to tacitly assume (or loudly insist) that they are right about almost everything. Kathryn Schulz, editor of Grist magazine, argues that error is the fundamental human condition and should be celebrated as such. Guiding the reader through the history and psychology of error, from Socrates to Alan Greenspan, Being Wrong will change the way you perceive screw-ups, both of the mammoth and daily variety, forever.

Here is the LINK to the AMAZON Book