Red Teaming: How Your Business Can Conquer the Competition by Challenging Everything

💡 Red Teaming is both a set of analytical tools and a mindset. It is designed to overcome the mental blind spots and cognitive biases that all of us fall victim to when we try to address complex problems. The same heuristics that allow us to successfully navigate life and business also cause us to miss or ignore important information. It is a simple and provable fact that we do not know what we do not know. The good news is that, through Red Teaming, we can find out.

Collins himself wrote in his later book, How the Mighty Fall: When institutions fail to distinguish between current practices and the enduring principles of their success, and mistakenly fossilize around their practices, they’ve set themselves up for decline.

typically divided into three phases: analyzing your strategy or plan, imagining how it could fail and how it could succeed, and using contrarian thinking to reveal alternatives and ensure that your plan or strategy is really the best. It all starts by checking your assumptions.