The Empathy Edge: Harnessing the Value of Compassion as an Engine for Success

This is a great book to read this year. As we are all dealing with COVID and whatever that means for you and for your work, family, friends - taking a little time to exercise our empathy will help.

Empathy isn’t dictated to us by a focus group or a statistical analysis. Empathy is the powerful (and rare) ability to imagine what motivates someone else to act. - Seth Godin

Luck is the residue of design

Project Aristotle revealed that Google’s “most important and productive new ideas come from B-teams comprised of employees who don’t always have to be the smartest people in the room.” And if empathy can fuel innovation at these two mega-companies, just imagine what it can do for yours.

You cannot claim to be an innovative company if you have not introduced a new product in ten years, rely on outdated office technology, or refuse to invest in research or superior design. Those are the actions that back up Apple’s claims of innovation.

To read, reflect, and then try to bring more empathy in my daily life can be a challenge in 2020. We have a big political divide. We have racial issues that seem to just keep getting worse. We have a pandemic that is highly transmittable through the air and wearing a mask and being socially distant have become entangled with political ideologies. I don't know if all this will make me a more empathetic person in the end, but it is worth trying.

Here is the Link to the Amazon book.