Charting the Rise of AI Chatbots: Why Usage Trends Matter Less Than Behavior Change

As AI chatbots continue to grow in visibility, usage stats are everywhere. ChatGPT leads the field with an estimated 71M daily visits. Meanwhile, Microsoft Copilot—deeply integrated into the Microsoft 365 ecosystem—recorded 2.4M daily visits in March.

But here’s the thing: raw usage isn’t the story.

The true differentiator isn’t traffic—it’s transformation. The organizations getting the most out of Copilot aren’t just turning it on. They’re building cultures of experimentation, equipping their people to learn in the flow of work, and using insights to guide adoption strategy.

At ChangeLab, this is where we live. We’re not just tracking trends—we’re shaping the conditions for meaningful change.