The power of providing value quickly

I want to share a short interaction that I had today. In marketing and SaaS there is a lot of talk about time-to-value. How long does it take for a potential customer to get value from your solution?

In a private slack community that I am active in, Michelle posted a frustration that she was having with Facebook data.

Years ago I presented at a conference hosted by IMPACT branding and got to meet Peter Caputa who was starting the company DataBox. In the years since the conference, Peter and I have been twitter friends. Through Peter’s tweets about growing DataBox, their client obsession, and, my usage of their product, I was familiar enough with how it worked. I made the comment with the link to Michelle for her to check it out.

60 minutes later. That is one hour. Michelle went from a business problem, to exploration of, starting a trial, connecting her accounts, and, finally to a solution.

How long in terms of time and steps does it take for a potential customer to learn what you have to offer, then get value from you? Is it 60 min? Why not?

About Tim Lynch

SaaS Growth is my job, understanding consumer behavior and creative problem solving fuels my curiosity. Striving to be a good father and husband is my journey.