There have been so many news stories this year about how advertisers can and do target people. Facebook has been making the testimony rounds with the US Senate and EU officials. All this brings to lite the issue of what do platforms know about their users and how do they leverage that information for advertisers so that they can target the right people for their message. As someone that runs many ad campaigns, proper targeting is an important factor when I determine how much budget I am going to devote to my ads. Google has created a new tool for ALL users to be able to go in and SEE how Google is profiling them to advertisers. AND, AND, you have the ability to turn off any of the personalizations that you want to.
You can CLICK HERE or the image below to go see how you are being profiled.