A note on the power of social proof

Your current customers can be great advocates for your brand.  They can take your marketing, add their personal perspective and show the world what being a customer of yours can be like.  Turning customers into advocates is the basis for the Net Promoter Score (NPS) where your 9s and 10s are your promoters.  This is based on the question, how likely are you to recommend ____ brand?  

Yesterday we were taking a hungry group of teens out to lunch in busy Provincetown, MA.  The challenge was finding a resturant that could take 12 people and a dog with no notice.  As we wandered down Commercial Street we found Govenor Bradford had a back porch with open tables.  

We approached the hostess and asked (even though we could see 4 big open tables) if they could accomodate 12 people and a dog.  The hostess disappeared without saying yes, no, wait and I will check…  nothing just walked away.  As we were standing not sure what to make of her reaction a mom who was sitting at one of the table leaned over and told one of our group to NOT EAT HERE.  She said you will not be happy.  The Governor Bradford had a good menu, outdoor seating, and, seamed like a fun atmosphere from 30 feet away.  BUT the social proof of a fellow parent when we were standing there was all it took to take our business elsewhere.  

As we wondered down Commercial Street in search a resturant that could handle the group we passed The Crown and Anchor (https://onlyatthecrown.com/).  As we approached (with our dog) to look at the menu there was a group already eating and said you will love it here, and look they have dog bowls at every table.  Guess where we had lunch.  

Negative Social Proof:  A fellow parent with a warning that this place isn’t good for families and we would be better anywhere else but there. 

Positvie Social Proof: A fellow pet owner that showed us how happy their dog was with the accommodations.  

Enough marketing for today, I’m on vacation :-). 

A little wind blown while trying to find a place for lunch. 

About Tim Lynch

SaaS Growth is my job, understanding consumer behavior and creative problem solving fuels my curiosity. Striving to be a good father and husband is my journey.