Barbie has joined LinkedIn. As part of the Entrepreneur Barbie line the iconic dolls has established her page on the business social network. Right now she has 50 followers.
In her post she writes:
“My new business is “Dream Incubator” where I act as a consultant, helping girls around the world play out their imagination, try on different careers, and explore the world around them. Our company tagline is “If you Can Dream It, You Can Be it!””
This is another example of humanizing brands to connect with consumers and from what I have seen so far they are going an awesome job.