Vine and Instagram both offer short format video. Vine lives and dies by 6 seconds of video and Instagram allows users to create up to 15 seconds of video. As with anything successful on the internet it starts with cats. I don’t know why, I have a cat, I don’t watch videos of cats online, but millions of people do. True to marketing form, where the cats go, the brands will follow. The site Mashable reports that “40% of the top 1,000 most popular instagram videos are from brands“.
Vine will have a special treat this Thursday November 21, 2013 from #LexusinTokyo. Lexus is pairing Twitter and Vine together in a social media response campaign that will take tweets with the hashtag #LexusinTokyo that request details on the new RC Coupe and LF-NX concept that they would like to see. The Lexus brand will select two tweets per house from 9am to 7pm and reply with Vine video responses. They are calling the campaign: “Get Up-Close with Twitter + Vine“. Old Spice did this back in 2010 with YouTube responses to tweets and generated a lot of buzz for the brand. It will be interesting to see if this gets as much attention. What are your thoughts on brands using this tactic?
No matter your job, storytelling can be a powerful tool. Pixar’s 22 Rules to Phenomenal Storytelling http://zite.to/1cBd8zU
Tags: Google, research, usability
Google is now rolling out a system to offer Google Play credits for your opinions. Last year Google launched, Google Consumer Surveys (GCS). GCS is survey tool used to ask for your opinion as you try to access premium content for news sites. It acts very similar to the way Facebook marketers used to use like gates. If you didn’t notice, a like-gate is/was a small hurdle that is placed in the way of content, you can see the article or signup for the contest once you click ‘like’. On Facebook the like gate was away for brand pages to increase the amount of likes their page had. In the case of Google Consumer Surveys it is a way to get people to complete their survey before people can view full articles or other content. Research companies, large brands and anyone that wants a fast way to survey people uses GCS.
Expanding their survey population beyond the desktop, Google has built Google Opinion Rewards. This system uses an app (Andriod only for now) that users install on their phone. The application will then notify users when there is a survey available for them. What does Google get? Anywhere from $1.10 to $3.50 per completed survey. What’s in it for the person completing the survey? $1.00 in Google Play credit that can be used to buy songs, apps, books, or games.
Morning sun, minus the heat #itscoldhere