Posted: April 9, 2014 in Uncategorized
I wonder if marketing is the last industry that allows its practitioners to rip off someone else’s idea. To be clear I am not talking about adopting best practices or changing a tactic seen in one industry and applying it to another. There is honor in that. Learning from others and using it as inspiration to develop your own product, ad, service, campaign is a good way to stay current and fresh. The behavior that I am talking about is ripping off someone elses idea so blatantly that at first glance you can’t tell the difference.
Here is one example. The image below is of cards that are updated every week at every Starbucks. Starbucks provides a code for the iTunes store for a free song, application or TV show.
Can you spot the CopyCat? The card with the QR code is the copy cat. This QR card sends you to download other companies application. The application has links to their advertisers. I also want to point out that the company is putting these cards in Starbucks coffee shops next to the sugar table right where the official cards are. In my opinion these tactics show a lack of creativity. It also tells me that the company behind it is shady and happy to profit from consumer confusion.
Posted: February 19, 2014 in Found on the web
Can you keep a secret?
People have a need to share. The group Improv Everywhere created a great video (video below) about our continual need to share. I want to take a moment and talk about the need to share secrets. Do you share secrets? How do you share? Do you post on blogs anonymously?
Maybe you write your secret on a postcard and mail it to 13345 Copper Ridge Road, Germantown, MD 20874. Did you know that many people have sent in their secrets. Frank Warren has been receiving postcards for years, scanning them and posting them on the Blog for the world to enjoy. Frank has taken many of the submissions and turned them into a hardcover book (Available at Amazon).
Now there is an app that lets you share your secret with the world.
Secret.ly is an app that is currently only available for iPhones. People can post text and images they want the world to know about.
The difference between PostSecret and Secret.ly is that with a postcard the medium does not contain much information. There is your originating post mark that would locate the sending location. With Secret.ly the app is on your phone, and the company uses your cell number to verify you. If you want something to remain secret, KEEP IT TO YOURSELF!
Posted: February 17, 2014 in Uncategorized
I came across this post on The Grocer site today. I wonder how long it will take for someone to write a tweet with these and ketchup? Or, will Campbell’s Soup respond with an updated Alphabet Soup.
Posted: January 2, 2014 in Uncategorized
Tonight is the monthly meetup of the Product group. The Product Group is a monthly gathering and from the page “An opportunity for Product Managers, Strategists,etc., to come together to meet, interact, and network. The ideal environment within which sharing and learning can flourish and complement the knowledge base for all on a peer to peer basis.“
The group is led by Jeremy Horn. Jeremy leads active conversations about all things Product. Some nights we cover how people are using Agile or Waterfall product development methodologies and what challenges and benefits members have experienced. On other nights we discuss all things roadmapping. What items make it to the roadmap, what things don’t. We covered how consumer input sought, translated and incorporated into product development.
For marketing professionals the group is a brilliant insight into the challenges that product teams experience in evolving products down product roadmaps. For researchers it is fascinating to hear all the areas where usability, consumer insight, big data, survey data, ethnography are used to refine product plans and feature releases. If you are in Marketing, Product Management, Brand Management or Research AND you can get to Times Square this is a must attend event. Head over to the meetup page and join the 318 people that are registered for tonight, HERE IS THE LINK
Posted: December 31, 2013 in Uncategorized
A new site/tool is launching to help teams collaborate on projects. LiveMinutes.com is tackeling the challange of working together and staying organized at the same time.
- COSTS: The site is easy to use and for 5 live projects it is FREE. I like FREE, I need to test something out before I shell out any money. The first thing that I found very appealing about the site is that they are bringing together tools that I already use. A sure way to win me over isn’t my replacing my tools, but making my tools better and that is what they seem to have done here.
- EVERNOTE: I live in EverNote. With LiveMinutes you can connect your EverNote. This means that notes I have in EverNote are integrated into the system, NOT easy to import, but rather, right there in the system without me having to go hunting. Then edits made to EverNotes are synced back to my notebooks.
- CHAT: The middle pane is the chat area where anyone who is working on the project can chat, or leave messages for other members to see when they come back into the system.
- VIDEO: You can turn on your webcam and the video image replaces your profile photo. It does not take up all the screen space but stays nice and small where it should be.
- AUDIO: If you need to ‘talk’ with the team you can enable the microphone. What I love is that you don’t have to. If you are working and don’t need to be talking you don’t have to. However, if you want you can enable the ‘conference line’ and everyone can dial into a conference call.
- FILE SHARING/COMMENTING: The system allows you to upload any file to the system that other users can view, edit and comment on, all within the the projects page. If you are developing a presentation other team members can click on ANY element in the presentation and type in their comments or suggestions.
- They are working on deeper integration with Google Drive, DropBox and other services. On the site it says these will be available soon.
- Mobile app. It would be nice to have an iPad and Andriod app.
I will be giving this a good workout with a few projects that I am working on right now. I have a few internal projects that involve only coworkers and I have three larger projects that include vendors and outside consultants.
Posted: November 19, 2013 in Uncategorized
Vine and Instagram both offer short format video. Vine lives and dies by 6 seconds of video and Instagram allows users to create up to 15 seconds of video. As with anything successful on the internet it starts with cats. I don’t know why, I have a cat, I don’t watch videos of cats online, but millions of people do. True to marketing form, where the cats go, the brands will follow. The site Mashable reports that “40% of the top 1,000 most popular instagram videos are from brands“.
Vine will have a special treat this Thursday November 21, 2013 from #LexusinTokyo. Lexus is pairing Twitter and Vine together in a social media response campaign that will take tweets with the hashtag #LexusinTokyo that request details on the new RC Coupe and LF-NX concept that they would like to see. The Lexus brand will select two tweets per house from 9am to 7pm and reply with Vine video responses. They are calling the campaign: “Get Up-Close with Twitter + Vine“. Old Spice did this back in 2010 with YouTube responses to tweets and generated a lot of buzz for the brand. It will be interesting to see if this gets as much attention. What are your thoughts on brands using this tactic?
Posted: November 17, 2013 in Uncategorized
No matter your job, storytelling can be a powerful tool. Pixar’s 22 Rules to Phenomenal Storytelling http://zite.to/1cBd8zU