I say it all the time. People buy things from people they 1. Know 2. Like and 3. Trust. If you have a case study put it up! It doesn’t have to be the best in the world but it has to show why it is good to work with or buy your product. It doesn’t have to be a perfect best in the world example – be real, be honest, be you. Let your uniqueness come through in the writing.
Originally posted on ContentBoost:
I’ve visited your Web page. I’ve read your products and service descriptions, analyzed your “About” section and scanned your blog. Unfortunately, there’s something missing. There are no case studies detailing clear-cut examples of how your company has directly helped any of your customers.
As a result of this shortcoming, I’m left scratching my head wondering why this is (as I head to Google and start searching for competitors who can show me clear-cut evidence their products and services can produce the strong results they claim).
The good news is that your business is not alone in its lack of case studies. This is a problem I see all of the time on both B2B and B2C websites. It’s puzzling, too, considering that customer case studies and success stories are the third most influential type of asset in the purchasing process for customers in both large enterprises and small businesses. Case…
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